"In the midst of difficulty, lies opportunity" ~ einstein

KENNETH TB TAN

Kenneth’s background is in the fields of branding and communications, having worked with top international advertising agencies in the early part of his career of over 20 years. He had handled a very wide and deep range of global and local brands, and launched projects including many of the world’s firsts. The next 20 years saw him consulting independently.

He left the advertising industry to work directly with business owners and to nurture his entrepreneur and business instincts. His everyday joy is in trouble shooting and problem solving of the varied challenges of the projects his clientele shares with him. 

His thinking was clearly ‘blue ocean’ even before the book was published. The Kaizen philosophy is his daily work mantra for continuous improvement.

His fields of special interests are in: 

• Senior Living & Habitats | Senior Tourism | RV

• Property Development Differentiation

• Intelligent Information Management | EDMS3

• Crop Agriculture | Food Security

• Green Energy | Energy Efficiency

Kenneth’s project and consulting roles are in Strategic Planning, Concept Vision, Corporate Story-Telling, Branding, Communication Design, Advertising and Marketing.